The introduction of computers has led to an unmanageable proliferation of data, which stimulated the birth of knowledge management (KM). The goal of KM is to turn raw data into knowledge, if not wisdom. Measuring the value of intellectual assets to ascertain the true value of an organization's future earning potential is almost turning into a field of its own. KM is starting to play an important role in an organization’s growth trajectory by being part of strategic decision making.