By Jim DeLoach and Jay Thompson
When it comes to performance management and risk management, a fundamental question we ask is, “How do companies know what they need to know before it is common knowledge?” The answer lies in maximizing value from a well-defined and focused function within their organization that is charged with the responsibility to monitor what really matters – the competitive intelligence function. In this paper, we continue to focus on the governance layer of our PRIM2 framework by exploring the impact that insightful intelligence about market changes can have on an organization’s competitiveness.