Consumer behavior and shopping methods are rapidly evolving. In order to respond to such rapid evolution, businesses are adopting the core concepts associated with “omni-channel” retailing. Omni-channel retailing is the next generation of multi-channel retailing, with a focus on a seamless approach to consumer experience through all available shopping channels such as mobile devices, computers, brick-and-mortar stores, television, radio, direct mail and catalog.
In order to get on board with the next generation of multi-channel retailing, businesses have deployed heavily customized software, re-architected networks and invested in web and mobile capabilities. In this article, we discuss the many actions that organizations can take to minimize the duration and impact of cyberattacks.