Fintech customer expectations are high and are increasing every day as significant technological advancements are generating faster, nearly friction-free financial transactions. To meet such sky-high expectations, fintech companies are deploying data analytics to reduce that friction further to almost anticipate customer requirements.
In this paper, part of Protiviti's series exploring how new technologies are disrupting financial industries, experts Shaheen Dil and John Harris discuss advances in the use of predictive analytics. Using predictive analytics allows firms to sift through data they already carry to reveal insights they never knew existed. How can an organization benefit from predictive analytics tools? Should traditional financial institutions seek to acquire technologies or develop their own predictive analytics centers?