Despite the signs of economic growth in 2015—including the Federal Reserve’s recent decision to raise interest rates for the first time in almost a decade—U.S.-based companies are laying up stores against the potential of hard times, cutting costs and favoring healthy profit margins over increased market share.
We first reported the “margin over market share” finding on The Protiviti View
in November, as one of the key findings of the 2016 Finance Priorities Survey report
from Protiviti and the Financial Executives Research Foundation
. Now that folks have had a month or more to digest those findings, I wanted to take a deeper dive and offer insight into the undercurrents I see driving the corporate finance function in the year ahead.