Competitive pressures and the inherent desire to disrupt markets through innovation have technology companies moving fast to invest in advanced artificial intelligence (AI). As they do, many of these businesses — industry giants and startups alike — are racing to embrace ‘‘ethical AI.’’ They are acknowledging a need to demonstrate to their stakeholders and the general public that they view responsible development and application of AI technologies as a business priority and moral obligation.
This article describes four key areas organizations should consider for the ethical development and use of AI.