Transparency, Empathy, Consistency, Frequency – Keys to Crisis Communications

COVID-19 is not something most businesses can “fix.” Businesses can add value and make the COVID-19 situation better by doing their best to keep their employees and customers safe now and into the future. On June 2, 2020, Protiviti Advisory Board member Susan Molinari and Protiviti Executive Vice President Patrick Scott joined Protiviti Managing Director and moderator Frank Kurre for a webinar discussion entitled “How Should You Communicate with Customers During a Crisis?”

This article recaps key takeaways from the discussion, including best practices around managing through the current COVID-19 crisis and social unrest.