In 2016, one in five businesses lost customers due to a cyber attack. Nearly 30 percent lost revenue. And when a breach occurred, brand reputation was one of the top areas of the organization to be affected. Unfortunately, cyber threats (and privacy concerns) will become only more severe as businesses and consumers increase their reliance on technology in all aspects of their lives. Over time, consumer products and services companies will need to significantly increase the data they collect to provide highly customized products, services and experiences to their customers. This article outlines points that the board of directors and executives must ensure, long before a crisis hits, to create a world-class response that will mitigate the impact of hacks and breaches.