What is the first thing that comes to mind when you hear ‘‘digital transformation’’? Time after time, we ask participants at webinars and events to describe their idea of digital transformation, and the word ‘‘technology’’ inevitably tops the list. But the technological part of digital transformation is just the part that can be easily pointed to, i.e., the ‘‘digital veneer.’’
Everybody knows that organizations are primarily made of people. Yet too often, the people side of digital transformation is an afterthought. This article delves into the ways organizations can embrace the human element of digital transformation for greater success.