Social Business: What it Means to Your Risk Profile
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Board Perspectives: Risk Oversight, Issue 43 - How to Manage the Risks of Using Social Media for Business Purposes
Social business is about leveraging social media to accomplish business objectives. It embeds social tools in many business processes, connecting people to people, people to information, and data to insight. Social business communities enable companies to listen to and learn from customers, satisfied or dissatisfied, regarding their experiences.
While these developments are presenting significant opportunities for companies to connect with their customers and others, they are also creating a whole new set of potential risks for companies to monitor. This issue of Board Perspectives: Risk Oversight discusses 10 examples of social business risks each company should monitor and mitigate.