This tool outlines questions to consider when assessing an individual department's positioning within an organization using a SWOT analysis.
Sample questions include: What are the top three strengths of Organization XYZ? What are the advantages intrinsic to Organization XYZ? What other things does Organization XYZ do well? What are the primary sources of Organization XYZ’s revenue? Does Organization XYZ have the resources to adequately provide services for our market? Which “channel” (e.g., word-of-mouth referrals, direct marketing, social media, other marketing vehicles, etc.) is the major source of recipients for Organization XYZ services?