This audit work program includes an overview for understanding and engaging in a review of controls around advertising and promotions. It includes risk analysis, special and operational considerations, and recommendations for key internal controls.
Every organization’s sales, marketing and related promotional activities are as unique as the products themselves and will depend upon the desired marketplace position, industry and strategic initiatives of the entity. Promotions can range from dramatic new product launches in wholesale merchandise mega-stores to brand recognition promotions at pro sporting events. All these efforts have a common goal of inducing sales of company products.