HEINEKEN International: Tapping a Long History of Innovation to Build a Digital Future

The Heineken family entered the beer business in Amsterdam in 1864, and in the more than 150 years since, have built and expanded the HEINEKEN brand and company throughout the world. Today, HEINEKEN International, still headquartered in Amsterdam, is the number-one brewer in Europe and the second largest globally by revenue. It is also the single largest exporter of beer in the world.

Innovation is very much at the heart of HEINEKEN’s business and important to its future success. “We integrate technology through our whole audit plan,” says HEINEKEN Director of Global Audit Jan Joost Bierhoff. “All of our work, no matter what it is, has a technology element.”