Programs, Policies, Principles and People Can Move ‘‘Ethical AI’’ From a Nebulous Concept to a Meaningful Practice

Competitive pressures and the inherent desire to disrupt markets through innovation have technology companies moving fast to invest in advanced artificial intelligence (AI). As they do, many of these businesses — industry giants and startups alike — are racing to embrace ‘‘ethical AI.’’ They are acknowledging a need to demonstrate to their stakeholders and the general public that they view responsible development and application of AI technologies as a business priority and moral obligation.

This article describes four key areas organizations should consider for the ethical development and use of AI.