The Strategy of CSR With Mario Abreu, Global Head of Sustainability for Italy’s Ferrero Group
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Mario Abreu is global head of corporate social responsibility and sustainability for the Ferrero Group, an Italian multinational manufacturer of branded chocolate and confectionery products. Its brands include Nutella, Kinder, Ferrero Pralines and the breath mints Tic Tac, among others. Joe Kornik, editor-in-chief of VISION by Protiviti, sat down with Abreu to discuss his role and the firm’s corporate social responsibility efforts and vision for the future, as well as why Ferrero doesn’t use the term “ESG” when he discusses sustainable business.
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