Digital Transformation Cycle in Business Landscape: The Managerial Perspective

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Taylor & Francis Online
Investing in Digital Transformation and Data Analytics

Research on digital transformation activities among top managers of businesses has revealed that most executives believe that they can buy digital technology, apply it across the business and see the benefits within a few months. Similar studies determined that the rate of cases where digital transformation failed in such businesses reached up to 70%. Therefore, considering the depth and scope of change required for companies to be successful in the digital transformation process, these thoughts and expectations of company executives are unrealistic.

In this article, we examine the risks encountered in the digital transformation process, which have such strategic importance and high budgets, and the points that can turn into opportunities. 

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