Product management in today’s accelerated digital environment is a complex discipline with far-reaching impacts on organizational performance. A previous article highlighted 12 key elements that differentiate modern digital product management from the traditional approach. We also shared various techniques businesses can adopt to enhance customer-centricity, agility and competitiveness. When it is well-orchestrated, digital product management can enhance customer satisfaction, unlock business value, foster innovation, and bolster operational efficiency.

This article dives deeper into the key attributes (or business value) of a well-orchestrated digital product management strategy and includes a case study showing how a company used this approach to achieve significant success on several fronts.