Our Competitive Intelligence Questionnaire is designed to help organizations enhance their competitive intelligence efforts. It emphasizes the importance of integrating competitive intelligence into the core strategy development process, enabling companies to anticipate market changes and seize emerging opportunities. By fostering a culture of curiosity and vigilance, organizations can better protect their value and make informed decisions in uncertain environments. This tool offers critical questions that boards of directors should consider to ensure that their competitive intelligence processes are effective and aligned with market dynamics.  

It highlights the necessity of understanding the vital signs affecting a company's strategic assumptions, allowing for proactive adjustments to strategies as market conditions evolve. The four samples included in this tool provide practical insights and frameworks that users can apply directly to their competitive intelligence processes. These samples illustrate how to effectively monitor market trends, assess competitor actions, and validate strategic assumptions, ultimately empowering organizations to craft resilient strategies that thrive amid uncertainty.

Sample questions include:

• Does the process maximize market opportunities by providing the information necessary for capitalizing on emerging growth opportunities such as new markets for existing offerings or fresh revenue streams?
• Does the process minimize the risk of industry dissonance by gaining an understanding of the vital warning signs of one or more critical strategic assumptions becoming invalid as the firm executes its strategy in a changing business environment?
• Is there a common understanding between management and the board as to the critical assumptions underlying the enterprise's strategy?
• Is the organization's competitive intelligence focused on the vital signs affecting the validity of the critical assumptions underlying the strategy?