Today’s global business leaders have come to understand that it isn’t enough just to make profits to expand their company’s markets, or to establish prestige. There is now also a moral imperative to demonstrate that a company cares. The phrase “business with a purpose” is emerging as a statement of a company’s commitment to step up and demonstrate concern or interest attached to something that is socially important. This includes topics ranging from global warming and forced labor, to more community-related issues such as racial injustice or economic equity.