This sample provides steps for the new product development process at a company. The major focus areas include the customer, president, marketing, engineering, research and design, quality, manufacturing and QFD support. Process steps focus on customer voice analysis; demanded quality to performance measures; concept generation; and manufacturing deployment. This document should be used as a general guide to understand and review this business process. Organizations should customize this tool to ensure that it reflects their business operations and continuously monitor the process to ensure that the steps described are accurate.