UAE’s Masdar City Execs: “We’re Building the Most Innovative Place on Earth”
Masdar City is a planned-city project in the United Arab Emirates, which relies on solar energy and other renewable energy sources located just outside the city of Abu Dhabi. Since its inception in 2008, Masdar City has defined itself by a visionary approach built on innovation and research. Ambitious plans and goals have been slowed, but not stopped, first by the worldwide financial crisis and, more recently, the global pandemic. Joe Kornik, editor-in-chief of VISION by Protiviti, caught up with two Masdar City officials — Chris Wan, head of design management and sustainable real estate, and Steve Severance, head of program management and marketing — to discuss Masdar City’s future.
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